PDA

View Full Version : Sony to Sell 'Cell' to Toshiba


Glockstar
09-17-2007, 03:51 PM
Report: Sony to Sell 'Cell' Operation to Toshiba

Is Sony giving up on the semiconductor business? Reports from major news outlets across the globe are indicating that Sony may sell its production facilities for advanced chips (such as the PS3's Cell) to Toshiba. More within...

According to reports from Reuters, AP and a number of other major news outlets, Sony is in talks to sell off its production facilities for advanced microchips, including the Cell used in the PlayStation 3, to Toshiba. The reports stem from an article in Japan's business daily, Nikkei.

The paper claims that Sony is planning on selling the production facilities to Toshiba for about 100 billion yen ($869.7 million) and that an agreement is likely within a few months. That said, both Sony and Toshiba declined to comment on the Nikkei story.

The deal would apparently be a part of Sony's strategy "to shed costly semiconductor assets and focus on the production of strategic products such as image sensor chips used in digital cameras and camcorders," according to Reuters.

Toshiba, you may recall, along with IBM co-developed the Cell processor, which has been dubbed a "supercomputer on a chip."

In order to ensure that Sony's Cell supply for its PS3 is unaffected by the sale, the Nikkei claims that Sony may also set up a joint venture with Toshiba to take over actual production activities. Furthermore, according to the AP, while the game unit Sony Computer Entertainment could take a stake in the venture, Toshiba will take a majority stake. Sony, however, will still be the principal buyer of the chips and will have a say in the company's management.

Although Blu-ray has often been cited as a major factor in the PS3's high cost, the development of the Cell chip has certainly played its part. Sony spent approximately 200 billion yen ($1.7 billion) on the Cell's development and production during the last three years through March 2007.

by James Brightman

http://biz.gamedaily.com/industry/feature/?id=17453


It's so weird that Sony co-developed the Cell with Toshiba. Toshiba is their primary opponent in the Blu-ray vs HD-DVD war. These companies... they're partners in one thing, then enemies in another.

Aylmer
09-17-2007, 06:22 PM
Japanese business relationships are very difficult to fathom, but if you want some background, check out the terms Keiretsu and Zaibatsu at Wikipedia (or elsewhere). The latter goes back centuries.

Mochan
09-20-2007, 12:03 AM
It's not an all or nothing deal. They do what msut b done. That said whhat is this Sony is doing? It's like they've lost faith in Cell and want to wash their hands of it. What the? Talk about stupid.